Creating Custom Loyalty Cards in WePass

In an increasingly competitive marketplace, customer loyalty programs have evolved from simple punch cards to sophisticated digital experiences that live directly in your customers' mobile wallets. WePass empowers businesses of all sizes to create stunning, branded loyalty cards that seamlessly integrate with Apple Wallet and Google Wallet, making it effortless for customers to earn and redeem rewards while providing businesses with powerful insights into customer behavior and preferences.

This comprehensive guide will walk you through every aspect of creating custom loyalty cards with WePass—from initial strategy and design to launch, management, and optimization. Whether you're a coffee shop looking to reward regular customers, a retail store building long-term relationships, or a service business encouraging repeat bookings, digital loyalty cards offer unprecedented opportunities to increase customer lifetime value and foster genuine brand loyalty.

Why Digital Loyalty Cards Outperform Traditional Programs

Before diving into the creation process, understanding the advantages of digital loyalty cards will help shape your program strategy:

• Always Accessible: Customers never forget their loyalty card at home because it lives permanently in their mobile wallet, increasing participation rates by up to 300% compared to physical cards.
• Real-Time Updates: Points, rewards, and balances update instantly after each transaction, providing immediate gratification and transparent tracking without manual entry or calculations.
• Push Notifications: Send targeted messages about special offers, birthday rewards, expiring points, or exclusive promotions directly to customers' lock screens, driving repeat visits and urgency.
• Zero Printing Costs: Eliminate expenses for plastic cards, printing equipment, and replacement cards while supporting sustainability initiatives that resonate with modern consumers.
• Rich Analytics: Track customer engagement, redemption patterns, visit frequency, spending habits, and program effectiveness with detailed analytics that inform business decisions.
• Seamless Integration: Connect with your POS system, e-commerce platform, or existing customer database to automatically track purchases and award points without manual intervention.
• Location-Based Engagement: Trigger notifications when customers are near your business location, reminding them about available rewards and encouraging spontaneous visits.
• Fraud Prevention: Unique QR codes and secure authentication prevent card sharing, duplication, or fraudulent redemptions that plague traditional programs.

Step 1: Designing Your Loyalty Program Structure

A successful loyalty program starts with a well-thought-out structure that aligns with your business goals and customer expectations:

Choose Your Reward Model

WePass supports multiple loyalty program structures to match your business model. Points-based programs award points for purchases that accumulate toward rewards, offering flexibility and perceived value. Visit-based programs use stamp cards where customers earn stamps for each visit regardless of purchase amount, perfect for encouraging frequency. Spend-based programs track total spending and offer percentage discounts or tiered benefits at spending thresholds. Tiered programs provide escalating benefits as customers reach bronze, silver, gold, or platinum status levels.

Define Point Values and Earning Rules

Establish clear, simple earning mechanics that customers can easily understand. Decide whether customers earn one point per dollar spent, points based on product categories with higher values for premium items, bonus points for specific behaviors like reviews or referrals, or multiplier days offering double or triple points. The simpler your earning structure, the more engaging and successful your program will be.

Set Redemption Thresholds and Rewards

Create a reward ladder that motivates continued engagement. Start with an achievable first reward at a low threshold to hook customers early, then space subsequent rewards to encourage repeat visits. Consider offering 10 points for a free coffee, 25 points for a discount, 50 points for exclusive products, 100 points for premium rewards, and VIP experiences at milestone achievements. Balance the perceived value against your profit margins.

Establish Expiration and Rules

Decide whether points expire and communicate this clearly. Common approaches include points never expire to maximize customer goodwill, annual expiration to encourage active participation, rolling expiration where points expire 12 months after earning, or activity-based expiration where points remain valid as long as the customer makes purchases within a timeframe. WePass automatically manages expiration and sends reminder notifications.

Plan Special Member Benefits

Beyond points and discounts, consider exclusive benefits that create emotional connection: early access to new products or sales, birthday rewards and anniversary bonuses, members-only events or shopping hours, free shipping or expedited service, priority customer support, and surprise and delight moments like random bonus points. These perks build brand affinity beyond transactional value.

Step 2: Setting Up Your WePass Business Account

Getting your WePass loyalty program up and running requires proper account configuration:

Create Your Business Profile

Sign up for a WePass business account and complete your company profile with accurate information. Include your business name, industry category, primary location and additional locations if applicable, business description and values, contact information for customer support, website and social media links, and business hours and holiday schedule. This information builds trust and helps customers connect with your brand.

Configure Program Settings

Navigate to the loyalty program dashboard and configure your program parameters: program name, program type (points, stamps, tiers), earning rates and point values, redemption thresholds and reward catalog, expiration policies, transfer or sharing permissions, and terms and conditions. WePass provides templates and best practice recommendations for each setting.

Set Up User Roles and Permissions

If you have multiple staff members or locations, configure user roles with appropriate permissions. Assign administrators full program control, store managers the ability to view reports and manage local customers, cashiers limited permissions to scan and award points, and customer service staff access to view and adjust customer accounts. This ensures security while enabling efficient program management.

Integrate with Existing Systems

WePass offers integrations with popular business tools to streamline operations. Connect your POS system for automatic point accrual at checkout, link your e-commerce platform to award points for online purchases, integrate with your CRM to sync customer data and preferences, connect email marketing platforms to coordinate campaigns, and set up analytics tools to track program performance. These integrations eliminate manual data entry and ensure seamless operation.

Step 3: Designing Your Branded Loyalty Card

Visual design is crucial for creating loyalty cards that customers are proud to display and eager to use:

Select Your Design Approach

WePass offers three design pathways to match your needs and expertise. Choose from professionally designed templates categorized by industry (retail, food and beverage, beauty and wellness, automotive, professional services), use the intuitive customization editor to modify templates with your branding, or create completely custom designs using the advanced design studio with full creative control over every element.

Design the Card Front

The front of your loyalty card is prime real estate that should reinforce your brand identity. Include your business logo prominently positioned, program name clearly displayed, brand colors and visual identity elements, eye-catching imagery or patterns that reflect your brand personality, and customer name or membership number for personalization. The WePass editor provides real-time previews showing how your card appears in both Apple Wallet and Google Wallet across different device sizes.

Configure the Card Back

The back of the card contains essential information and functionality. Add your business locations with integrated maps, customer service contact information, website and social media links, program terms and conditions, barcode or QR code for easy scanning, and links to download your mobile app if applicable. Keep this information concise and scannable while ensuring all critical details are included.

Set Up Dynamic Fields

Dynamic fields automatically update with current information specific to each customer. Configure fields to display current point balance, points needed for next reward, membership tier or status level, expiration dates for points or rewards, available rewards ready to redeem, recent transaction history, and personalized messages or offers. These fields update in real-time, keeping customers informed and engaged.

Customize Colors and Typography

Ensure your loyalty card aligns perfectly with your brand guidelines. Upload your brand color palette, select fonts that match your marketing materials (or choose from WePass's extensive font library), adjust text sizes and spacing for optimal readability, set background colors or gradients, and apply your brand's visual style consistently across all elements. Maintain high contrast between text and backgrounds to ensure accessibility on all devices.

Add Visual Elements and Icons

Enhance your card with visual elements that improve usability and appeal. Include icons for common actions like viewing history or contacting support, progress indicators showing advancement toward rewards, tier badges for tiered programs, seasonal or promotional imagery that can be updated, and brand patterns or textures that add visual interest. WePass provides a library of icons and design elements, or you can upload custom graphics.

Preview Across Devices

Before finalizing your design, preview how it appears across different contexts. Check the lock screen notification display, expanded card view when opened, how it looks among other wallet passes, appearance on various phone models and screen sizes, and both light and dark mode compatibility. WePass's preview tool simulates all these scenarios to ensure your card looks perfect everywhere.

Step 4: Configuring Points and Rewards

Proper configuration of your points system and reward catalog is essential for program success:

Set Point Earning Rules

Define how customers earn points across all touchpoints. Configure base earning rate per dollar spent, category multipliers for specific product types, bonus points for certain actions like app downloads or account creation, referral rewards for bringing in new customers, social media engagement points for reviews or shares, and special event multipliers for promotional periods. WePass allows you to create sophisticated earning rules while keeping the customer experience simple and clear.

Build Your Reward Catalog

Create an enticing catalog of rewards that motivate customers to accumulate and redeem points. Include entry-level rewards like free products or small discounts, mid-tier rewards such as larger discounts or upgrade options, premium rewards like exclusive products or experiences, percentage-off coupons for future purchases, free shipping or service upgrades, and experiential rewards like VIP access or personalized services. Each reward should have a clear point value, description, terms, and appealing imagery.

Configure Redemption Options

Decide how customers can redeem their hard-earned points. Enable instant redemption at point of sale through scanning, online redemption for e-commerce orders, automatic application of earned rewards, partial point redemption allowing flexible reward combinations, or reward gift functionality where customers can transfer rewards to friends. Make redemption as frictionless as possible to encourage usage and create positive experiences.

Set Limits and Restrictions

Establish reasonable guidelines to protect your program economics. Configure maximum points per transaction, limits on reward redemptions per visit, exclusions for sale items or specific products, combination restrictions with other promotions, minimum purchase requirements for reward use, and blackout dates for high-demand periods. Communicate these restrictions clearly to avoid customer disappointment.

Create Tiered Benefits

If using a tiered program structure, define the benefits at each level. Set tier thresholds based on annual spending or total points earned, assign exclusive perks to each tier like bonus point multipliers at higher tiers, early access to sales and new products, dedicated customer service channels, free shipping or special services, and birthday bonuses that scale with tier level. Clearly communicate the progression path so customers understand what they're working toward.

Step 5: Distribution and Enrollment Strategies

Getting customers enrolled in your loyalty program is the first critical step toward building lasting relationships:

In-Store Enrollment

Make joining easy for customers at your physical locations. Train staff to explain program benefits enthusiastically during checkout, display QR codes at registers that customers can scan to join instantly, offer immediate sign-up bonuses or welcome points to incentivize enrollment, use tablets at the counter for quick registration, and print business cards with enrollment QR codes to hand out. First impressions matter, so ensure the enrollment process is smooth and rewarding.

Website and E-Commerce Integration

Capture online customers through strategic website placement. Add a prominent loyalty program section to your homepage with clear value proposition, integrate enrollment into the checkout process for new customers, offer incentives like 10% off the first order when joining, display floating banners or pop-ups promoting the program, and embed enrollment forms on high-traffic pages. Make it impossible for visitors to miss the opportunity to join.

Social Media Campaigns

Leverage your social following to drive enrollment. Create announcement posts with shareable graphics explaining program benefits, run social media contests where entry requires program enrollment, share customer testimonials and success stories, post about exclusive member-only offers, create short video content demonstrating the enrollment and redemption process, and use Stories and Reels to showcase rewards in action. Include direct enrollment links in all posts to remove friction.

Email Marketing Integration

Convert your email subscribers into loyalty members. Send dedicated enrollment campaigns to your existing email list, add loyalty program CTAs to all marketing emails, create a welcome series for new subscribers that includes program details, segment non-members and send targeted enrollment incentives, and showcase member-exclusive benefits in regular newsletters. WePass integrates with popular email platforms to automate these campaigns.

Partner and Referral Programs

Expand reach through partnerships and referrals. Create referral links that reward both referrer and new member with bonus points, partner with complementary businesses for cross-promotion, offer enrollment at related venues or events, provide special codes for influencers or brand ambassadors, and create ambassador programs where loyal customers recruit new members. Word-of-mouth remains one of the most effective enrollment channels.

Offline Promotional Materials

Don't overlook traditional marketing channels. Print loyalty program QR codes on receipts, bags, and packaging, create eye-catching posters and window displays, distribute flyers or postcards in the community, include loyalty cards in direct mail campaigns, place table tents or counter displays at point of sale, and add program information to all printed marketing materials. Every customer touchpoint is an enrollment opportunity.

Step 6: Training Staff and Point-of-Sale Integration

Your staff plays a crucial role in program success through both enrollment and daily operations:

Staff Education and Training

Ensure all team members understand and can effectively communicate program value. Conduct training sessions explaining program mechanics and benefits, teach staff how to enroll customers and scan loyalty cards, practice handling common questions and objections, demonstrate redemption processes and troubleshooting, emphasize the importance of enthusiastic promotion, and create quick reference guides for registers. Knowledgeable, enthusiastic staff dramatically increase enrollment and usage rates.

POS System Integration

Seamless POS integration eliminates manual point tracking and errors. Connect WePass to your existing POS system for automatic point accrual, configure the system to prompt cashiers to ask for loyalty cards, enable QR code scanning at checkout, set up automatic redemption when customers use rewards, ensure transaction data syncs in real-time to customer accounts, and configure receipt printing to show point balance and next reward progress. Integration makes the program effortless for staff and customers alike.

Scanning Equipment and Setup

Choose the right scanning method for your business. Options include barcode scanners connected to POS systems, tablets or smartphones with the WePass scanning app, laptop computers with webcam scanning, or integrated hardware built into checkout systems. Ensure devices are positioned conveniently for both staff and customers, with backup options available in case of technical issues.

Create Staff Incentives

Motivate team members to actively promote the program. Establish enrollment goals with bonuses or recognition, track individual staff enrollment numbers on leaderboards, reward employees for achieving enrollment milestones, create friendly competitions between locations or shifts, and consider small incentives for high performers. When staff benefits from program success, they become enthusiastic ambassadors.

Handle Edge Cases and Problems

Prepare staff to handle common issues professionally. Train them on procedures for customers who forgot their card (lookup by phone number or email), duplicate accounts (merging process), disputed points (investigation and resolution), expired rewards (manager override policies), system outages (manual backup procedures), and technical difficulties with scanning. Empower staff with authority to make small goodwill gestures to resolve issues and maintain customer satisfaction.

Step 7: Launching Engagement Campaigns

Keep customers actively engaged with strategic communications and promotions:

Welcome Series for New Members

Create a strong first impression with new loyalty members. Send an immediate welcome message with their sign-up bonus points, explain program benefits and how to earn and redeem points, provide tips for maximizing value, offer a special first-purchase incentive, and schedule follow-up messages highlighting program features over the first 30 days. This onboarding sequence sets the foundation for long-term engagement.

Push Notification Strategy

Leverage mobile wallet push notifications to drive timely action. Send notifications when customers earn rewards or reach milestones, alert them about expiring points or limited-time offers, provide location-based reminders when near your business, announce double points days or special promotions, celebrate birthdays and anniversaries with special bonuses, and share exclusive member-only flash sales. Balance frequency to stay top-of-mind without overwhelming customers.

Personalized Campaigns

Use customer data to deliver relevant, personalized experiences. Segment members by purchase history and preferences, send product recommendations based on past behavior, target inactive members with re-engagement incentives, reward your best customers with surprise bonuses, create category-specific promotions for interested segments, and time communications based on individual purchase patterns. Personalization significantly improves engagement and conversion rates.

Seasonal and Event-Based Promotions

Align loyalty campaigns with calendar events and seasons. Create holiday-themed promotions with bonus points, launch spring cleaning sales for retail, offer back-to-school rewards, run holiday shopping incentives, celebrate your business anniversary with special member benefits, and create summer or winter seasonal campaigns. Timely promotions feel relevant and give customers reasons to visit.

Gamification Elements

Add fun, competitive elements to increase engagement. Create challenges like "Visit 5 times this month for 100 bonus points," implement achievement badges for milestones, establish leaderboards for top members (with permission), offer mystery rewards or surprise point drops, create punch card-style mini-goals within the larger program, and host member-only competitions or sweepstakes. Gamification taps into intrinsic motivation and makes earning rewards more enjoyable.

Step 8: Analytics and Performance Tracking

Data-driven insights enable continuous program optimization and demonstrate ROI:

Key Metrics to Monitor

Track essential KPIs that indicate program health and success. Monitor enrollment rate and total active members, point accrual rate and redemption rate (aim for healthy balance), average purchase frequency for members versus non-members, customer lifetime value increase from loyalty participation, member retention rate and churn, redemption-to-expiration ratio, engagement with push notifications, and program profitability and ROI. WePass provides comprehensive dashboards visualizing all these metrics.

Customer Behavior Analysis

Dig deeper into customer patterns and preferences. Analyze purchase frequency and basket size trends, identify most and least popular rewards, understand which promotions drive the highest engagement, map customer journey from enrollment to redemption, segment customers by value and engagement level, track time between visits and purchase patterns, and identify at-risk customers showing declining activity. These insights inform strategic decisions and personalization efforts.

Financial Performance Tracking

Measure the program's impact on your bottom line. Calculate incremental revenue attributed to loyalty members, track cost per acquisition for new members, measure reward cost as percentage of revenue, analyze lift in average transaction value, determine break-even point for member acquisition costs, compare profitability of member versus non-member transactions, and assess overall program ROI. Ensure the program drives profitable growth, not just activity.

A/B Testing and Optimization

Continuously improve through systematic testing. Experiment with different reward structures and point values, test various push notification messages and timing, compare card designs for aesthetic appeal and functionality, trial different enrollment incentives, test pricing tiers for tiered programs, and evaluate promotion types and frequencies. WePass supports split testing to help you discover what resonates most with your customers.

Competitive Benchmarking

Understand how your program performs relative to industry standards. Compare your enrollment rates to industry averages, benchmark redemption rates against similar businesses, evaluate your reward value competitiveness, assess notification engagement versus industry norms, and analyze retention rates in context. WePass provides anonymized benchmark data to help you gauge program performance and identify improvement opportunities.

Step 9: Managing Customer Accounts

Effective account management ensures smooth operations and positive customer experiences:

Customer Self-Service Portal

Empower customers to manage their own accounts through WePass's member portal. Enable them to view point balance and transaction history, browse available rewards and their progress, update personal information and preferences, manage notification settings, view and download digital cards, transfer or gift points where permitted, and access program terms and support resources. Self-service reduces support burden while giving customers control.

Point Adjustments and Corrections

Establish clear procedures for handling account adjustments. Create authorization levels for different adjustment amounts, document all manual point additions or deductions, implement approval workflows for large adjustments, maintain audit trails of all account modifications, provide templates for common adjustment scenarios, and train staff on when and how to make corrections. Proper controls prevent fraud while enabling customer service flexibility.

Handling Customer Service Issues

Prepare for common customer service scenarios with standard responses and solutions. Address missing points from valid purchases (investigate and credit), handle duplicate or merged accounts (consolidation process), resolve expired points disputes (goodwill policies), assist with technical issues accessing cards, respond to reward redemption problems, and manage account deactivation or reactivation requests. Quick, fair resolution of issues builds trust and loyalty.

VIP Customer Management

Give special attention to your most valuable customers. Identify and flag VIP accounts in your system, assign dedicated support contacts for high-value members, proactively reach out with personalized offers, provide expedited issue resolution, offer exclusive experiences or early access, surprise with unexpected bonuses or upgrades, and gather direct feedback from top customers. These relationships often drive disproportionate revenue and word-of-mouth referrals.

Step 10: Advanced Features and Integrations

Take your loyalty program to the next level with advanced WePass capabilities:

Multi-Location Management

For businesses with multiple locations, WePass provides unified program management. Create a single loyalty program across all locations while allowing location-specific promotions, track performance by individual store, enable customers to earn and redeem at any location, maintain central member database with location attribution, analyze customer movement between locations, and run location-based marketing campaigns. This provides convenience for customers and valuable insights for franchises or chains.

Partnership and Coalition Programs

Expand program value through strategic partnerships. Enable point earning and redemption at partner businesses, create joint promotions with complementary brands, share customer insights (with permission) for better targeting, cross-promote each other's programs, offer bonus points for visiting multiple coalition partners, and split program costs across partners. Coalition programs provide enhanced value that individual businesses couldn't offer alone.

Mobile App Integration

If you have a branded mobile app, integrate WePass for seamless experiences. Display loyalty card within your app interface, enable in-app point accrual and redemption, send push notifications through both wallet and app, allow mobile ordering with automatic point calculation, provide enhanced member experiences through the app, and synchronize data between wallet and app in real-time. Deep integration creates a cohesive brand experience.

Charity and Social Impact Features

Add purpose-driven elements that resonate with socially conscious customers. Allow members to donate points to partner charities, match customer donations with company contributions, create cause-related campaigns where purchases benefit nonprofits, highlight environmental impact of digital versus plastic cards, support local community initiatives through the program, and recognize members who participate in social impact activities. Purpose-driven programs strengthen emotional connections beyond transactional relationships.

Subscription and Membership Tiers

Consider premium paid membership options for enhanced benefits. Offer paid tiers with higher point multipliers, exclusive rewards, free shipping or services, priority support, waived fees, and special member pricing. This creates recurring revenue while providing exceptional value to your most engaged customers. WePass supports both free and paid tier management within a single program.

Security and Fraud Prevention

Protecting your program and customers from fraud is essential:

Built-In Security Features

• Unique QR Codes: Each loyalty card contains encrypted, non-duplicable codes preventing sharing or forgery.
• Real-Time Validation: Every scan verifies against the central database instantly, catching fraudulent attempts.
• Suspicious Activity Detection: Algorithms identify unusual patterns like rapid point accumulation or geographic impossibilities.
• Account Protection: Password requirements, two-factor authentication options, and login monitoring prevent unauthorized access.
• Transaction Limits: Configurable maximums prevent large-scale fraud or system abuse.

Preventing Point Fraud

Implement safeguards against common fraud tactics. Set velocity limits on point earning, require manager approval for large point adjustments, monitor for patterns indicating employee fraud, implement receipt verification for disputed transactions, use device fingerprinting to identify fraudulent accounts, and maintain comprehensive audit logs of all activities. Balance security with user experience to avoid legitimate customer frustration.

Data Privacy and Compliance

WePass ensures compliance with data protection regulations. Customer data is encrypted in transit and at rest, privacy policies clearly explain data usage, opt-in mechanisms for marketing communications, data retention policies aligned with legal requirements, GDPR and CCPA compliance features, customer rights to access and delete their data, and secure data sharing protocols for integrations. Transparent privacy practices build customer trust.

Best Practices for Long-Term Success

Follow these proven strategies to build a thriving, sustainable loyalty program:

• Keep It Simple: Complex programs confuse customers and reduce participation. Clear, straightforward earning and redemption rules drive better engagement.
• Provide Immediate Value: Offer sign-up bonuses and achievable first rewards to hook customers early and demonstrate program value.
• Communicate Constantly: Regular touchpoints keep your brand top-of-mind and remind customers of their available rewards.
• Refresh Regularly: Update rewards, launch new promotions, and evolve the program to maintain excitement and relevance.
• Listen to Feedback: Actively solicit and act on customer input to improve the program experience continuously.
• Balance Economics: Ensure reward value motivates behavior without eroding profitability through careful financial modeling.
• Surprise and Delight: Unexpected bonuses and personalized gestures create memorable experiences that transcend points.
• Measure What Matters: Focus on metrics that align with business goals, not just vanity numbers like total enrollment.

Common Challenges and Solutions

Anticipate and address these frequent loyalty program challenges:

Challenge: Low Enrollment Rates

Solution: Increase enrollment incentives, simplify the sign-up process, train staff to promote enthusiastically, prominently display program benefits, and create urgency with limited-time bonuses. Test different value propositions to find what resonates with your audience.

Challenge: Low Redemption Rates

Solution: Offer more attainable first rewards, send redemption reminders, make the process frictionless, expand reward options, and create expiration pressure. Low redemption often indicates rewards aren't compelling or accessible enough.

Challenge: Member Inactivity

Solution: Implement win-back campaigns for dormant members, send personalized re-engagement offers, create "we miss you" promotions, survey inactive members to understand barriers, and offer reactivation bonuses. Prevention through consistent engagement is more effective than resurrection.

Challenge: Program Profitability Concerns

Solution: Analyze reward costs versus incremental revenue, adjust point values or reward thresholds, introduce breakage through expiration, tier benefits to reward best customers disproportionately, and focus on behaviors that drive profitability rather than just visits.

Real-World Success Stories

Learn from businesses that have achieved remarkable results with WePass loyalty programs:

Conclusion

Creating a custom loyalty card program with WePass represents a powerful investment in customer relationships and long-term business growth. By following this comprehensive guide, you've learned how to design an attractive loyalty card, structure an engaging rewards program, enroll and engage customers effectively, leverage analytics for optimization, and manage all aspects of a successful loyalty initiative.

The beauty of digital loyalty cards lies in their simplicity for customers and sophistication for businesses. Customers enjoy the convenience of wallet-stored cards that update automatically, while businesses gain powerful tools for driving repeat purchases, collecting valuable data, and building emotional connections that transcend price competition.

Remember that launching your program is just the beginning. The most successful loyalty initiatives evolve continuously based on customer feedback, performance data, and changing market conditions. Stay committed to providing genuine value, maintaining open communication, and surprising your members with unexpected delights. These practices transform casual customers into passionate brand advocates who not only return frequently but actively promote your business to others.

Ready to transform your customer relationships and drive sustainable growth? Start building your custom WePass loyalty card today and join thousands of businesses that have discovered the power of digital loyalty programs. Your customers are waiting to be rewarded, and your business is ready to thrive.